Your outside matters, too
This is all about your look and feel. The brand design deals with the appearance and all external visual attributes, everything from logotype, colors, forms, symbols and patterns to packaging, interior and exterior. All on the basis visual expressions will align with the wanted associations of your brand position.
The outside matters and your external expression is often the first touchpoint for your target groups. Being brave in design often leads to high brand recognition – regardless if it is in brick and mortar or only digital.