There are currently 550 homes in Björkris phase one. There is also a school, preschool, playgrounds and a square where people meet. When Trollängen and Finja acquired the land north of Björkris phase 1, the development of a completely new, twice as big neighborhood started. The challenge now was to create an idea and a target of what type of neighborhood to build. The idea should correspond to the qualities and anticipation of what Björkris in the future would deliver against. Invinn was commissioned to lead a long-term vision and positioning work, but also to help with strategic branding support throughout the detailed planning process, as well as being responsible for marketing communication and PR.