Invinn volunteered its services and expertise to help Faktum hone its marketing strategy for B2B customers. After interviewing key members of the Faktum team to better understand the challenge and the fine art of newspaper advertising sales Invinn started to identify the right compelling sales messaging. Together with Faktum, Invinn developed distinctive and relevant messaging and an anonymous, targeted guerrilla marketing campaign for media agencies. We clarified audited circulation (almost 40,000 copies per month) and total readership numbers (over 130,000 per month) and we highlighted the specific demographic characteristics of the readers, proving the street paper is effective and geared towards a broad audience. The guerrilla activity was supported and followed up by a direct marketing unit the next day, revealing that Faktum was the sender.