The Forsåker area has a history as an industrial building that extends to the Middle Ages. Paper production in the now closed Papyrus factories started as early as 1653 and ended in 2005. Now MölnDala Fastighets AB has taken over the place with a solid task in moving the story forward. The site will now be transformed into a brand new district in Mölndal with the aid of a consortium of seven construction companies with space for approximately 3,000 homes, restaurants, businesses and offices. Forsåker is a place that many residents in Mölndal have a personal relationship with and feels a pride for when, during their heyday, the paper mill was Mölndal’s largest employer. Through the area flows Mölndalsån which in turn helps to connect Mölndal’s inner city and nearby Kvarnbyn. We were given the task of working with the city and the consortium to develop a brand identity that is based on a destination for many to visit, operate and live in.