Gunnebo Group

Background

A safer world has never seemed more relevant. For Gunnebo Group, with the vision ‘For a safer world’, this has been the everyday focus for centuries. Gunnebo Group is a global world leading provider of security products, services and solutions. Various acquired companies now incorporated in Gunnebo Group are globally recognized brands with high recognition and their brands are valuable assets.

For this client we worked on:

— Current state analysis; Fichet Bauche, Chubbsafes, Gateway and Hamilton
— Brand strategy; Fichet Bauche, Chubbsafes, Gateway, Steelage and Hamilton
— Logotype; Hamilton, Sallén and Steelage

Challenge

Gunnebo Group is a global world leading provider of security products, services and solutions. A corporation with 250 years of industrial heritage but still a young company in its present form due to a history of multiple acquisitions of companies from around the world the last 20 years. The acquisitions have increased the knowledge and expertise within the security field tremendously but also extended the brand as well as the product portfolio for the corporation as a whole. This leaving Gunnebo Group with a complex brand architecture as well as the challenge in ensuring a clear brand differentiation within their wide portfolio of brands.

Solution

The new brand architecture strategy and the unique brand positions will result in a facilitated internal work when it comes to brand management, a higher demand and desire externally and an increased clearness both in an internal and external perspective. Similar work for the additional commercial brands within the Gunnebo Group portfolio was also performed.

Always with the Gunnebo Group vision in mind; For a safer world.

What happened?

The new brand architecture strategy and the unique brand positions will result in a facilitated internal work when it comes to brand management, a higher demand and desire externally and an increased clearness both in an internal and external perspective. Similar work for the additional commercial brands within the Gunnebo Group portfolio was also performed.

Always with the Gunnebo Group vision in mind; For a safer world.

More successful work

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