The positioning for Qamcom gravitates around their vast expertise, experienced workforce and the value it brings to their customers. The common ground identified was much related to the dynamics between a sense of a group orientation and the need for independence and individuality within your particular field of expertise. Which lead to formulating the brand positioning of Qamcom as “Unity of experts that is evolving thinking”.
Qamcom successfully apply the new enhanced brand positioning and promise in their internal and external communications. To customers, new hires, subsidiaries and partners. The graphical identity expression has also re-energized Qamcoms website.